Sustainability in mind
HiCliff are striving to make a positive impact every day with every product, and looking for alternative routes from the traditional path. Our aim is to use the most sustainable material and methods - From manufacture to the underwear’s last trip.
At HiCliff we promise to do our best and constantly evolve in any way we can. Climbing gives us a feeling of connection with this earth, moving and adjusting to how a wall was created. In this same way HiCliff wants to adapt to the world around us.
What we're made of
Modal is a bio-based fabric that is made from spinning beech tree cellulose into fibre. It is generally considered one of the most eco-friendly alternatives to traditional fabrics. This is due to efficient water usage with estimates of between 10 to 20 times less than traditional cotton.
The Benefits Speak for Themselves
Ultra-soft: Modal has an incredibly soft touch.
Breathable: Modal is great for those sweaty situations due to its natural breathability.
Moisture Wicking: Modal is 50% more absorbent than cotton to make sure you’re fresh from morning until night.
Durable: Modal is long lasting and very durable, making it perfect for those rough sessions.
The Breakdown
Modal is biodegradable and compostable which ensures that when you’re finished with it, there will be a happy ending for it.
These properties can not be overlooked today as we become more aware of what we leave behind us. With HiCliff you can have a clean conscience that you’re not adding to the mess.
The Pack
Sustainability doesn't start and finish with the product. We believe that every part of our company should be striving to reduce our impact on the environment.
That's what led to our selected packaging. Stand-up biodegradable pouches are not just a pretty look, but they are extremely durable. We believe less is more.
We will have some interesting designs coming soon.